Banahan.Communications, Experts in Medical Marketing

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Medical Marketing Team | Jim Banahan, President

Jim Banahan is an experienced medical marketing professional that has created remarkable turnarounds with hospitals and health care systems throughout the country. His experience, creativity and passion make him a one-of-a-kind leader.

Experience. Jim founded Banahan.Communications in 1986. In a day and age with fledgling marketing companies, Jim has life experience with tried and true methods of increasing patient volume in hospitals and physician offices. His experience is what makes the difference. He knows what works not just from reading books about marketing but by actually implementing medical marketing campaigns and tracking their results. While Jim utilizes traditional marketing methods he also leverages progressive techniques like social media.

Creativity. Jim has an infectious creativity with the knowledge about what works in the healthcare industry. He has a knack for understanding complex medical terminology and transforming it into creative medical advertising that typical patients as well as polished executives can understand. Whether it’s robotic prostate surgery or myocardial infarction, Jim paints a portrait of what medical jargon means to the potential patients, current patients and their families. This technique used in Jim’s medical advertising materials is what makes hospitals and physician offices successful at attracting new patients and keeping the patients they have.

Education. Jim earned a Bachelor of Arts degree from Boston College’s Carroll School of Management. While university life taught Jim some fundamentals it also taught him the power of networking and entrepreneurship. About 10 years after graduating, Jim opened Banahan.Communications where his real education began through the creation of an extensive cardiac advertising campaign for the Arizona Heart Institute in Phoenix, AZ. Since then Jim has implemented medical marketing strategies all over the United States for top hospitals and healthcare systems.

Connections. Jim has a way of connecting the right people at the right time. He is smart, talented and driven but he also makes you feel as if you have known him your whole life. That’s why Jim is an expert at helping people make connections so together they can achieve great things. Jim knows when selecting a company to create medical marketing materials, you want to pick someone you actually like spending time with. Jim is that person. He will not only create marketing campaigns that produce tangible as well as intangible results, he will be a true member of the organization's leadership team.