Banahan.Communications, Experts in Medical Marketing

Master of Graphic Design, Chuck Harder

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Medical Marketing Team | Associates

Chuck Harder, Graphic Design Consultant

Chuck Harder has been in the graphic design industry since he graduated from Northern Arizona University in 1984. He has particular expertise in creating print and Web graphics for healthcare clients. Chuck combines a unique ability to portray technical medical information visually in an interesting and understandable way.

More than anything, Chuck enjoys using his creative talents to design new and innovative pieces. He has been particularly proud of graphics created for the Arizona Heart Institute, Mount Sinai Medical Center, and Banner Baywood Heart Hospital. Chuck has worked with Banahan.Communications for over 20 years.

Barbara Bowers, Public Relations

Considered an award winning industry veteran of marketing and business development, Barbara Bowers has represented some of the world’s most recognized brands such as Scott Paper Corporation, BMW, Penske Automotive, Waste Management, Blue Cross Blue Shield and Arizona Heart Institute. Ms. Bowers is highly skilled at pro-active public relations and publicity as well as crisis-management communications. She is expert at developing creative and integrated strategic brand campaigns.

Carlos Correa, Creative Copywriter in Spanish

Carlos is passionate about communications and the community and is always looking for ways to write effective messages. Whether it’s a headline translation or the creation of a multimedia campaign, he always applies the same level of enthusiasm and passion for what he does. He has over 19 years experience in South, Central and North America having worked for prestigious advertising agencies like J.W. Thompson, Lowe Lintas and Ogilvy & Mather among others. He has dedicated his last 9 years of his career in the U.S. Hispanic market.

Chris Wooley, Video Arts Communication

Chris Wooley has over 15 years experience creating medically illustrated videos for physicians and hospitals.Chris prides himself on using the most contemporary multi-media tools to create educational and marketing films, videos and DVDs that impact people's lives. Chris's services at VAS Communication include scriptwriting, location product, post production and multimedia digital transfer. Chris understands that medical marketing is serious business. The life of your company, product or service depends on the right choice for marketing solutions and the successful outcome of your communication challenges. Companies that have leveraged Chris's amazing video productions include Arizona Heart Hospital, Cordis Interventional Systems, Medtronic, St. Jude's Medical Center and many others.

DeEtte Person, ABC, Communications Strategy and Project Management

DeEtte Person, ABC, has more than 20 years experience in communications strategy and planning, public involvement, special events, writing and editing, speech writing and media relations—working on behalf of healthcare, government, higher education and technology clients. Currently, DeEtte serves as editor for the Arizona Hospital and Healthcare Association’s bi-weekly electronic newsletter, AzHHA Insider. She spent 13 years with the City of Scottsdale as its Public Affairs Manager, overseeing citizen and employee communications as well as serving as the liaison to the Mayor’s Office.

DeEtte has served as president of the International Association of Business Communicators (IABC) Phoenix chapter, which she led to “world’s best status” in 2000. She has also been named by IABC as an accredited business communicator and as the IABC-Phoenix “Communicator of the Year.” In addition, she has earned the Government Communications Award of Excellence; is an IABC Gold Quill winner, six-time IABC Silver Quill Award winner and four-time IABC Copper Quill winner for writing, speeches, publications and community relations; and a three-time City-County Communications and Marketing Association (3CMA) Savvy Award winner for resident newsletters and marketing campaigns.

An active community leader, DeEtte has served on the World Affairs Council board of directors, the Friends of the Scottsdale Public Library board of directors, as Fiesta Bowl volunteer publicity chairperson and as a Girl Scout leader. DeEtte received her bachelor’s degree magna cum laude in journalism and psychology from Creighton University in Omaha, Nebraska.

Jasmine Holmes, Graphic Design

Jasmine has 10 years experience in marketing and graphic design. In her current gig as owner of 910 West, she creates strong, effective marketing programs that bring in new customers, more customers, and continuing success to her clients' businesses. 910 West provides targeted marketing, graphic, and Web site design services for anyone who doesn’t have the time, talent, or expertise to do it themselves. Before starting her firm, Jasmine worked for Texas Instruments in Tucson as a part of their in-house marketing team and Apple Computer as a computer technician. She has a Bachelor of Fine Arts from Northern Arizona University and is always looking for opportunities to learn something new and to expand her skills.

Josephine Morris, Web Site Development

Josephine has over 10 years experience in communications and interactive media. Currently as Sprout Strategies' owner and creative director, she pride herself in implementing creative ideas in a timely and professional manner. Josephine specializes in web development, custom software, health care web strategies, search engine optimization and interactive communication. She has spoken at several conferences including Greystone.net's annual Healthcare Internet Conference and the Society for Healthcare Strategy & Market Development (SHSMD) annual conference.

Josephine earned a Bachelor of Arts degree in Journalism and a Bachelor of Arts degree Spanish from Arizona State University. She recently earned a Master of Arts degree in Communication Studies at Arizona State University-West where she focused her graduate research on technology, health care and communication. Both professionally and academically Josephine is fascinated by interpersonal communication, particularly in relation to advocacy, health care, technology, and animal rights.

Maral Habeshian, Armenian Marketing

As the former English editor of the oldest Armenian daily newspaper in the United States, Maral knows what there is to know about the various cultures and sub-cultures of Armenians—from dialects and tastes, to expectations and influences. With extensive experience at top-notch firms and in Armenian organizations, she is able to reconcile both worlds as a public relations and marketing consultant, relying heavily on her people skills, affiliations, and analysis.

After working several years as a trading and research associate at New York based Moore Capital Management hedge fund, she relocated to Los Angeles as the executive director of the largest Armenian political advocacy group, the Armenian National Committee.

In her earlier career, after receiving her BA from George Washington University, she worked on Capitol Hill as a staffer for senior US Representative Thomas Luken. She later headed the Armenian Relief Society's Armenian earthquake relief projects, and was an Armenian interpreter and translator for the World Bank, International Monetary Fund, International Bank for Reconstruction and Development.

Martha Tapias Mansfield, Hispanic Marketing

Martha Tapias Mansfield is a highly accomplished leader and Hispanic market business development specialist who has remained at the center of an influential professional and community network for close to two decades. Exceptional sales and marketing skills combined with balanced strategic and tactical implementation capabilities have helped fuel Martha’s success in a series of high profile media positions.

Bilingual and bicultural, Martha has been active throughout her career with community-based organizations including direct Board-level involvement and volunteer work. Current boards include: Scholastic; Le y Veras and Maya and Miguel (new TV children’s show on PBS), and Los Angeles Police Department, Hispanic Advisory Board.

Martha received a Bachelor of Science degree in Business and Finance from the University of Southern California where she was named the first woman President of the Mexican American Alumni Association. She has also been honored by the City of Los Angeles as one of the “Outstanding Latinas in Los Angeles”.

Matthew O'Brien, Social Media Marketing

Matt is an avid risk taker that enjoys challenges personally and professionally. With nearly 20 years of experience in the digital media world, Matt has worked for and with Fortune 500 businesses. Over the years he has also built companies from the start-up stage through the exit phase. Matt recently launched a social media marketing technology to bridge the gap between search marketing and social media to maximize the effectiveness of online businesses in the Internet world.

Matt's social media marketing agency, Mint Social, integrates the power of social media into an existing marketing plan. He founded and launched World Webinar Network | Social Media Marketing Seminars and Webinars. Most recently Matt helped create the first interactive marketing association in Arizona (AZIMA) and serves as a board member to bring the best marketing, sales and leadership minds together to help businesses quickly and efficiently embrace the power of social networking to impact their bottom line.

Wayne Dickmann, Video Arts Communication

Wayne Dickmann is a 1994 graduate of Northern Arizona University. He has worked as a writer, director, director of photography, and editor on countless television commercials, documentaries, dramatic shorts, feature films, and marketing/educational videos. Wayne has traveled the world shooting films across the United States, China, Mexico, and the Caribbean. His work has won numerous awards, including first place in the U.S. International Film Festival for "The Silence". In 2003, Dickmann was named Best Arizona Filmmaker by the Arizona Film Commission for his feature film, "The Sum of One". And in 2008, Wayne premiered his very own PBS series (airing in Arizona) entitled, "Arizona State of Mind". His work has aired on PBS, Discovery Health, & CNBC.