Analytic Healthcare Consulting Firm

Strategic planning is at the core of every service Banahan.Communications offers. Successful service lines require an analytic healthcare consulting firm to perform research, planning and successful implementation to achieve the desired results. With over 20 years experience in assisting health care organizations establish service lines, implement new programs and market key items, Banahan.Communications is well versed in creating successful strategic plans through analytic healthcare consulting.

The first stages of strategic planning can include:

• Market research to determine an organizations position in their target demographic.
• Demographic analysis to define strategic and tactical integration with cultural needs.
• Mass attitudinal research to assess audience preferences and opinions.
• Mapping current and targeted markets which creates visual representation of service opportunities.
• Analysis of competitors and industry leaders to determine an organization's position in the market.

Strategic implementation tactics can include:

• Business plans to convey project goals, time lines and implementation tactics.
• Marketing plans to raise awareness and utilization of key services.
• Capital assessments and budget development.
• Facility and service review to determine capabilities and potential volume.
• Volume projections to determine return on investments.

Tracking and measurement can include:

• Tracking tactics to determine volume change in utilization of services.
• Measurement methods to assess hard and soft return on investments.