Corporate Cardiovascular Advocacy and Prevention (CCAP)

Banahan.Communications has developed a disease identification and prevention program to help reduce the healthcare costs for businesses. Healthcare costs are a problem and the costs are rising 12.5 percent per year.

Heart disease is America's number one killer. It is also the number one cause of America's healthcare costs. This means that keeping employees healthy also helps a company's bottom line.

Of the three diseases with the highest associated costs, heart disease is the only modifiable one.

• An emergency bypass surgery can cost $250,000.
• An elective bypass surgery costs $27,000.

So prevention is key. According to the American Heart Association, education is the number one defense against heart disease.

CCAP provides a continuing educational message every day and every week by using an Assess, Screen, Educate and Prevent philosophy.

The educational campaign is proven to:

• Assist employees in determining their risk for heart disease
• Educate at-risk employees how to choose a physician
• Teach employees the correct questions to ask a cardiologist
• Increase early detection, leading to lower cost treatments
• Help employees avoid the emergency room

We estimate that for every $1 spent implementing the CCAP program, you will save $3.70 in cardiac costs. We address cardiac costs the way you address your bottom line.

This is not a fitness program. It is not a wellness program. It is a disease identification and prevention problem.