Banahan.Communications, Experts in Medical Marketing
Physician Marketing | Research
Before any physician marketing efforts can kick off, you need to know who you are marketing to and why. Banahan.Communications starts every physician marketing project by identifying your target market. What is a target market? It’s the group of people you know (through research) need your services and are in a position to get those services.
How does Banahan.Communications do this?
- Their experts take nationwide hospital data to analyze patient volume by zip code. This tells you where patients that utilize the type of services you offer are coming from geographically.
- Next Banahan.Communications takes a look at your referral data. Which physicians are referring patients and why? Which are not referring patients and why?
- Then the experts take that referring physician data and cross reference it to the geographic data to see if referring physicians are in the communities of patients that need your services.
- Finally Banahan.Communications reviews any current marketing materials and their effectiveness i.e. Web site statistics, brochures, advertising, etc.
Once the research is complete, it is presented visually so you can quickly and easily understand the patient referral patterns as well as the geographic areas where additional patient volume can come from.
The next step is to develop a physician brand to make sure any following physician marketing tactics used have staying power with the people they reach.
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Banahan Communications
7315 N. 16th Street, Suite 100
Phoenix, AZ 85020
602.395.8900 or 1.877.395.8901
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