Banahan.Communications, Experts in Medical Marketing
Physician Marketing | Branding
Any physician marketing effort must begin with a solid brand. Just like building a house, if you don’t have a solid foundation, the house may cave in on you when you’re sleeping! Nobody wants a house that can’t hold it’s own. Likewise nobody wants a business brand that sets him or her up for failure.
Branding serves several purposes. Most importantly, a brand can be used to create a feeling of trust and inspire potential patients to take action. Whether that action is to come in for a check up or a robotic prostatectomy, an effective physician brand creates an emotional response for patients. Now don’t try to create a brand on a concept that doesn’t hold true for the practice. Think of that as a house built on sand. It may not collapse in the middle of the night but over time it will sink into the core of the Earth. If a physician’s office says they provide detailed patient exams, for example, then they must fulfill that pledge. Follow through on a brand promise is how a physician builds trust. And put simply trust earns patients. Studies show that brand name recognition can increase profits by between 10 to 20 percent.
There are several components to a physician’s brand: business name, messaging, purpose, recognition and fulfillment. Banahan.Communications helps physicians create lasting, impressionable brands that stand the test of time. The These brands are different and unique and helps carry that brand into all other physician marketing materials so that patients recognize leaders in their health care services. Then the Banahan team helps physicians and their staff to understand the importance of reinforcing and fulfilling a brand promise. Over time, the practice will grow to more than just a physician’s office but a recognized community leader.
Learn more about the next step, outreach and education, which provides visual leadership for the doctor and postions him as the expert in his field.
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