Banahan.Communications, Experts in Medical Marketing

Physician Marketing  |  Strategy

Gone are the days when physicians could open their doors and a steady stream of patients with excellent insurance lined up at the door. Medicine is a competitive business these days. At the core, physician offices have the ability to change people’s lives through life-saving surgeries and exceptional patient care. Yet sometimes getting the patients doctors want can be challenging.

That’s why Banahan.Communications created a physician success package specifically to help physician practices with five doctors or less increase patient volume and increase awareness about their services within their communities.

The physician marketing package includes:

1. Baseline Research. Using nationwide hospital data, Banahan.Communications identifies a physician’s target market.
2. Brand Image. If the physician does not have a brand image Banahan.Communications creates a foundation with a professional logo, stationary, brochures, and a Web site.
3. Communication. Banahan.Communications creates marketing materials that include a license to use 3-5 of Banahan’s medical graphics.
4. Physician Network. To reach referring physicians, Banahan.Communications provides virtual coaching on how to network, which includes a list of physician networking tips, a list of doctors to contact, and a 1-hour training session on how to do it.
5. Community Outreach. To reach potential patients, Banahan.Communications provides virtual coaching on how to talk to patients in an educational setting along with a list of tips, 2 power points presentations, and a 1-hour training session that shows physicians how to use marketing materials to reach target patients.
6. Measurement. Banahan.Communications educates physicians how to track patient patterns and explains the importance of each role in the process from front desk monitoring and tracking in a spreadsheet.

This physician marketing package gives smaller physician practices the ability to achieve big results. Banahan.Communications teaches each physician how to be his or her best advocate. The whole package can be created and implemented within 3-6 months.

Learn more about the first step, research, to implementing a physician marketing campaign.