Banahan.Communications, Experts in Medical Marketing

Medical Marketing  |  Results

If you’re sitting at a desk reading this Web page wearing a suit (ok or even a polo or a button-down) you’re interested in results. Banahan.Communications knows that. It’s the reason why no medical marketing efforts are even considered if results can’t be shown.

Banahan.Communications has several tried and true methods of determining a campaign’s effectiveness. First a baseline analysis is done to figure out where the hospital or program resonates with the target audience before any medical marketing materials are used. Banahan.Communications looks at community awareness and perception of a particular hospital or service before and after a medical marketing campaign to determine effectiveness.

During a campaign, Banahan.Communications uses several methods to track activity including call center analysis, Web site statistics, and much more. Banahan.Communications specializes in detailed maps (see right) that visually show volume changes by geographic area as a result of marketing efforts.

Read a medical marketing case study to see just how Banahan.Communications does it.