Banahan.Communications, Experts in Medical Marketing

Medical Marketing  |  Research

Research is the first step in medical marketing. While it might seem strange to spend tons of money promoting services to people you think might utilize them, many people do. Why not just take thousand dollar bills and throw them out the window? That’s what you’re doing if you don’t know for sure the specific audience you want to target to achieve your business goals.

Banahan.Communications approaches things a bit differently with detailed research. Banahan.Communications scrutinizes patient data by zip code to identify exactly where patients requiring various procedures come from. Then Banahan.Communications analyzes referral patterns from other health care providers and asks who is sending what type of patients? Finally Banahan.Communications takes inventory on current marketing efforts such as brochures, marketing materials, and advertising to see what is currently being done and what results you are currently achieving.

You might think that Banahan.Communications would hand you a bunch of crazy spreadsheets after learning how their experts approach research. But you’d be all wrong. Visuals are much more fun and easy to understand. That’s why this research is presented in colorful maps, graphs, and charts so that anybody involved in the process can absorb the data.

Once the medical marketing research is complete, Banahan.Communications develops a medical marketing strategy to fit each hospitals unique needs.