“The campaign increased awareness of the Heart Institute by 43% in 13 months. Cardiac surgery procedures increased by 28%, while angioplasties jumped 35%.” Edward Palank, MD Former President and CEO New Hampshire Heart Institute

New Hampshire Heart Institute Case Study
Manchester, New Hampshire

Banahan.Communications worked with Catholic Medical Center, NH from 1988 to 1991. During that time we were responsible for taking a $5 million hospital based heart program and establishing the New Hampshire Heart Institute with gross revenues exceeding $47 million annually.

Additionally we:

• Consolidated cardiac services
• Created cardiac product/service line
• Built separate Heart Institute within Hospital
• Educated management to coordinate program services
• Developed Institute philosophy for staffing, education and physician relations
• Analyzed physician practice habits and recommended steps to reduce costs
• Developed and implemented more efficient patient scheduling system
• Recruited new cardiologists and cardiac surgeons
• Developed new interventional cardiology programs as well as prevention and wellness programs
• Initiated cooperative ventures with independent rehabilitation facilities
• Initiated chest pain clinics and mobile echocardiography services in rural markets
• Successfully educated and informed hospital’s Board of Trustees of strategic planning goals
• Moderated physician focus groups to identify long term strategic plan
• Participated in Northern New England Cardiovascular Disease Study Group
• Initiated Nursing Grand Rounds
• Enhanced cardiology continuing medical education programs
• Created affiliation agreements with regional and community hospitals
• Developed Physician Advisory Board and directed Cardiac Task Forces
• Measurably improved image of New Hampshire Heart Institute with the public, payers, physicians and staff
• Created award-winning educational marketing, advertising and public relations program
• Designed marketing strategies for primary, secondary and affiliate markets
• Educated physicians as to their practices’ benefits from the marketing effort
• Designed and implemented media buy
• Developed tracking methods and conducted market research analysis