Lutheran Heart Hospital Case Study
Mesa, Arizona

Banahan.Communications worked with Lutheran Heart Hospital (now named Banner Baywood Heart Hospital) during a critical stage of its development. Facing closure as a result of insufficient surgical and interventional volume, we implemented a grass roots advertising campaign using retirement communities’ internal newspapers to increase self referrals. Additionally, we offered educational classes and promoted the schedule and guest physician lectures.

In six months time, the Heart Hospital became the authority and main resource for educational information and cardiac care. The turnaround was dramatic.